The Superbrand of the Snack World
Since 2005, Turkey's super brands are determined every two years by a selection committee consisting of the sector leaders and by consumer research surveys, under Superbrand Turkey's organization. "In the year 2010" the initially determined 1046 brands were cut down to 306 by the criteria of company size, investment in branding, brand continuity, technology, workforce quality, creativity, compliance with ethical values, participation in social responsibility projects and rank in tax payments. Following an assessment by a jury and in the light of the consumer research conducted on brands by AC Nielsen in Istanbul-Ankara-Izmir, Turkey's 117 superbrands were determined. Tadım emerged as the only firm to be deemed a "Superbrand" in the snacks category. Keeping up this achievement also for the years 2012 and 2014, it has remained a "Superbrand".
Tadım Commercials Won the Crystal Apple Award
Attracting attention at all times with its communication works, Tadım has won a place in the Crystal Apple Advertisement Awards in the field of published media and radio advertisements, thus proving its quality value as well as the importance it gives to its communication with its customers. In 2010, Tadım won second and third places in the field of published media, and third place in the field of radio.
Tadım is the leading exporter of packaged nuts
According to export registry records by the Istanbul Exporters' Associations for the years 2008, 2009, 2010 and 2011, Tadım ranks first in packaged dried nuts exports. Despite exporting only packaged nuts, it ranks second among the members of the Istanbul Dried Fruits and Products Exporters' Association, which includes unpackaged nuts traders as well.
Tadımca Wins Superior Taste Award
Tadım, the market's leading brand in terms of product variety, besides leading the way for other brands with the latest technology it uses, has started to package dried fruits in 2004 for the enjoyment of dried fruit and Tadım lovers. With its varieties with pistachios, hazelnuts and peanuts, Tadımca has won the hearts of consumers for its healthy content and unique taste. Tadımca's tastiness has been officially recognized by the International Taste and Quality Institute (ITQI) and in 2009 it received the "Superior Taste Award" for three of its varieties. 60% of Tadımca's content consists of tasty and very fresh nuts and fruits.